People want to do business with people they know, like, and trust. “It’s not personal, it’s business” doesn’t exist in the small, service-based business world. It’s ALWAYS personal!
Relationship Marketing is:
Creating strong – even emotional – connections with your clients which creates an ongoing business relationship, and word-of-mouth promotions and referrals. It also helps obtain information from clients that can generate new leads.
Relationship Marketing allows you to tap into the most lucrative resource you have, your current and past clients! This is a group of people who have already showed you that they want to do business with you, you would be crazy not to capitalize on that!
How many people do business with you only one time, then never return – even if they seemed happy with your work? If it’s more than a small percentage, YOU may be to blame. If you haven’t developed a relationship with that person, what reason have you given them to come back? Great service is no longer enough.
If you’re already getting a lot of repeat and referral business without putting in effort, imagine what your business could look like if you actually TRIED to get your past clients to come back, and bring their friends with them! Create an environment that they can’t imagine not returning to, and then warmly invite them to come see you again… This is the future of marketing!
Stay tuned for the Grapevine Virtual proven Relationship Marketing Recipe