My last post, Inspired marketing for the new year, was all about the importance of developing a relationship with your clients and giving them reason to come back to you – with their friends in tow. Now I’d like to give you a few of our proven ingredients to achieve truly inspired relationship marketing.
Make sure that you aren’t just emailing your clients once in a while, or just sending out Facebook posts when you need to fill appointment slots. If all you’re doing is marking in one area of attention, you’re losing everybody who doesn’t turn to that source first. Make sure that everywhere your clients and their friends turn, you’re there for them. Grapevine Virtual uses all resources available to create fun, unconventional marketing in multiple medias. You may find text message marketing to be an absolute game changer! Have you ever tried marketing with selfies? It’s more fun than you might think!
Develop a schedule for your marketing, then make sure you stick to it! Let your clients know that you’ll be there for them on a consistent basis. If you’re disappearing all the time, your clients will too. We’ve got systems in place that don’t take a ton of your time, so they’re easy to manage, and we’ll help keep you on track, too!
Don’t be boring
I once had a dentist who sent me a nicely put-together flyer every single month. It went straight from my mail box to the trash can because frankly, the less I hear about root canals the better! Had he sent me something fun to look at and read, I definitely would have paid more attention. Take a look at your marketing, would YOU want to read it? #NoSnoozeLetters! Imagine having a team behind you to take care of the copywriting and design of all your relationship marketing!
Don’t be a pest
Too much of a good thing is – well – too much! We’ve tested the waters and won’t steer you wrong! No daily super-long emails here! 😉
With the right ingredients, your marketing will begin to develop the kind of relationships with your clients that ensures they keep coming back for more! Schedule your Tasting Room Session today!